Designed by experts for your child’s developing brain
In the early years, more than 1 million new neural connections are formed every second. The award-winning Play Kits by Lovevery help your child meet every important milestone, with the right play essentials and parenting guidance delivered just in time for each new stage of development.
Designed to keep your child engaged and help them reach their next milestones.
The Play Guide
Included with each Kit, packed with developmental guidance, activity ideas, and ways to play with each item.
The Looker Play Kit
Sensitive to light and sound, your newborn is already becoming aware of their new world. This Play Kit helps them build new brain connections with high-contrast images and black and white sensory mittens.
The Lovevery App
Free with your subscription, follow along with your child’s development and ask child development experts your personal questions.
Arrives in time for each new stage
Say goodbye to researching upcoming milestones and how to support them, and receive a new Play Kit just in time for the next stage.
“Win major brownie points with the kids in your life (and their parents) by gifting them a Lovevery subscription.”
“Lovevery toys are built to last and are made with sustainably harvested wood, organic cotton, non-toxic paint and baby-safe plastics”
“Keep little fingers busy and growing minds stimulated with toys that stand out from the dime-a-dozen plastic playthings.”
“For the third year in a row, What to Expect parents have deemed Lovevery the Best Baby Toy Brand.”
Designed by experts. Based on science. Created to make your life easier.
When surveyed, the Lovevery users said:
93%say that with The Play Kits and The Lovevery App, they don’t need to buy as many toys.
89%say The Lovevery App has saved them time searching for developmental information and activity ideas.
84%say The Play Kits are their favorite toys as a parent.
74%say The Play Kits have made parenting easier.
93%say that with The Play Kits and The Lovevery App, they don’t need to buy as many toys.
89%say The Lovevery App has saved them time searching for developmental information and activity ideas.
84%say The Play Kits are their favorite toys as a parent.
74%say The Play Kits have made parenting easier.
Get to know Lovevery better
Our weekly emails do the research for you, so you can save time and feel confident about making the most of each stage. You’ll receive:
Info specific to your child’s exact developmental stage
Activity ideas that use everyday items you have around the house
Links to articles and podcasts with expert answers, guidance, and support
Updates on new products, exclusive promotions, and more
32,166 verified 5-star reviews
Hear from real Lovevery families
“I wish we wouldn’t have bought any other toys and just gotten these kits.”
Rachel G. Greenwood, IN
“It gave me so much peace of mind, since I knew Lovevery had done the research. It wasn’t another thing on my to-do list.”
Raina W. New York, NY
“I love the clean look, the responsible materials, and most of all the guidance.”
Mariah B. Jersey Village, TX
“These are his favorite toys and the ONLY toys he will play with, we got rid of everything else because he wouldn’t touch them. Lovevery toys are the best kept secret of parenthood, I promise!”
Clarissa B. Las Cruces, NM
“I’ve been so stressed as a new mom to figure out what toys will actually help with Chase’s development and these have been a game changer.”
Katrina X. Victoria, BC, Canada
“As a new mom, they take the guesswork out of knowing what toys to buy, plus I can trust in their safety and quality.”
Ashley M. Cape May Court House, NJ
Designed and loved by experts
Jessica Kolodin
Lovevery Expert and Pediatric Occupational Therapist MS, OTS/L
“As a pediatric occupational therapist and mom, Lovevery Play Kits have been a game changer in both my personal and professional lives. I love that each developmentally appropriate plaything encourages motor, cognitive, social-emotional and communication skills AND can be continually adapted as your child grows.”
Joanne W. Cazeau
Lovevery Expert and Speech-Language Pathologist
“Lovevery has taken a completely innovative approach to play-based learning by designing Play Kits that meet your child where they are. As a play-based pediatric speech-language pathologist, I feel confident using The Play Kits with my clients.”
Carol Lettko
Lovevery Expert and Speech-Language Pathologist
“Lovevery understands that pediatric development and play go hand-in-hand, and it shows in the expert-backed selection of playthings in their Kits.”
Lisa Gardner
Lovevery Expert and Speech-Language Pathologist
“As a pediatric Speech-Language Pathologist, I love the guides that come with The Play Kits to help all parents better understand their child's development, and how to approach playing with their child at any stage.”