Free Gift with new Play Kit subscription! Terms apply.
32,166 verified 5-star reviews

The Play Kits by Lovevery Promo badge.

Designed by experts for your child’s developing brain

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    Ages 0-5
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    Designed by experts
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    Based on neuroscience and Montessori
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    Durable, sustainable, and natural materials
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    Includes parent resources
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    Includes free app access

Take a look inside a Play Kit

  • The Looker Play Kit

    The Looker Play Kit

    0-12 Weeks

  • The Charmer Play Kit

    The Charmer Play Kit

    3-4 Months

  • The Senser Play Kit

    The Senser Play Kit

    5-6 Months

  • The Inspector Play Kit

    The Inspector Play Kit

    7-8 Months

  • The Explorer Play Kit

    The Explorer Play Kit

    9-10 Months

  • The Thinker Play Kit

    The Thinker Play Kit

    11-12 Months

The Looker Play Kit

The Looker PlayKit
The Looker Play Kit

Sensitive to light and sound, your newborn is already becoming aware of their new world. This Play Kit helps them build new brain connections with high-contrast images and black and white sensory mittens.

  • Stage-based playthings icon

    Stage-based playthings

    Designed to keep your child engaged and help them reach their next milestones.

  • The Play Guide icon

    The Play Guide

    Included with each Kit, packed with developmental guidance, activity ideas, and ways to play with each item.

  • The Lovevery App icon

    The Lovevery App

    Free with your subscription, follow along with your child’s development and ask child development experts your personal questions.

  • Arrives in time for each new stage icon

    Arrives in time for each new stage

    Say goodbye to researching upcoming milestones and how to support them, and receive a new Play Kit just in time for the next stage.

The Play Kits vs. Regular Toys

So much more than a box of toys. Here’s how they compare.

The Play KitsRegular Toys
Conveniently arrives just in time for each stage
Based on neuroscience and designed by in-house child development experts
Made of premium durable, organic, and sustainable materials
Comes with a Play Guide for parents filled with stage-based ways to play and activity ideas
Includes books with real images and relatable situations that meet your child on their level
Exclusive free access to The Lovevery app and parent course library if you subscribe

Awards and mentions

“Win major brownie points with the kids in your life (and their parents) by gifting them a Lovevery subscription.”

Parents Best for Baby Awards

“Lovevery toys are built to last and are made with sustainably harvested wood, organic cotton, non-toxic paint and baby-safe plastics”

The Bump Award

“Keep little fingers busy and growing minds stimulated with toys that stand out from the dime-a-dozen plastic playthings.”

The Wall Street Journal

“For the third year in a row, What to Expect parents have deemed Lovevery the Best Baby Toy Brand.”

What to expect 2021 award
Joyful play for them, easy confidence for you

Designed by experts. Based on science. Created to make your life easier.

When surveyed, the Lovevery users said:

  • 93%say that with The Play Kits and The Lovevery App, they don’t need to buy as many toys.
  • 89%say The Lovevery App has saved them time searching for developmental information and activity ideas.
  • 84%say The Play Kits are their favorite toys as a parent.
  • 74%say The Play Kits have made parenting easier.

Get to know Lovevery better

Our weekly emails do the research for you, so you can save time and feel confident about making the most of each stage. You’ll receive:

  • Info specific to your child’s exact developmental stage
  • Activity ideas that use everyday items you have around the house
  • Links to articles and podcasts with expert answers, guidance, and support
  • Updates on new products, exclusive promotions, and more
32,166 verified 5-star reviews

Hear from real Lovevery families

“I wish we wouldn’t have bought any other toys and just gotten these kits.”

Rachel G. Greenwood, IN
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“It gave me so much peace of mind, since I knew Lovevery had done the research. It wasn’t another thing on my to-do list.”

Raina W. New York, NY
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“I love the clean look, the responsible materials, and most of all the guidance.”

Mariah B. Jersey Village, TX
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“These are his favorite toys and the ONLY toys he will play with, we got rid of everything else because he wouldn’t touch them. Lovevery toys are the best kept secret of parenthood, I promise!”

Clarissa B. Las Cruces, NM
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“I’ve been so stressed as a new mom to figure out what toys will actually help with Chase’s development and these have been a game changer.”

Katrina X. Victoria, BC, Canada
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“As a new mom, they take the guesswork out of knowing what toys to buy, plus I can trust in their safety and quality.”

Ashley M. Cape May Court House, NJ
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Designed and loved by experts

Jessica Kolodin

Lovevery Expert and Pediatric Occupational Therapist MS, OTS/L

“As a pediatric occupational therapist and mom, Lovevery Play Kits have been a game changer in both my personal and professional lives. I love that each developmentally appropriate plaything encourages motor, cognitive, social-emotional and communication skills AND can be continually adapted as your child grows.”

Joanne W. Cazeau

Lovevery Expert and Speech-Language Pathologist

“Lovevery has taken a completely innovative approach to play-based learning by designing Play Kits that meet your child where they are. As a play-based pediatric speech-language pathologist, I feel confident using The Play Kits with my clients.”

Carol Lettko

Lovevery Expert and Speech-Language Pathologist

“Lovevery understands that pediatric development and play go hand-in-hand, and it shows in the expert-backed selection of playthings in their Kits.”

Lisa Gardner

Lovevery Expert and Speech-Language Pathologist

“As a pediatric Speech-Language Pathologist, I love the guides that come with The Play Kits to help all parents better understand their child's development, and how to approach playing with their child at any stage.”

Ready to see if The Play Kits are worth the hype?